Introduction to Gazelles and Gophers

This paper seeks to define a set of best practices for SMEs setting up and developing E-commerce initiatives. The best practices are drawn from an analysis of a sample of 145 SME E-commerce ventures and in-depth interviews with 27 best practice SME initiatives. The paper argues for a new categorisation of SMEs and an understanding of their strategic objectives in order to determine applicable Critical Success Factors (CSFs). Recommendations for best practices are mapped against SME strategies and CSFs.

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