Introduction Analysis of Ecommerce practice in SMEs

This paper is a result of an analysis carried out in the framework of the ESPRIT project KITE which set out to collect, illustrate and analyse the diversity of Ecommerce that is undertaken specifically by small and medium sized companies (SMEs). The analysis looks at how the success of SMEs in the sample is being determined by one or more of the four identified success factors content, commitment, community and control. This paper also analyses the role played by technology within the SME sample. The analysis seeks to make early recommendations about the critical success factors SMEs need to consider should they wish to join the select band of early adopter SMEs.

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